The Journey Project
Digital Cartography,  Creative Advertising
2026

Thamesmead is home to 400 hectares of green space, 7 kilometres of canals, 5 lakes and over 53,000 trees. It’s a beautiful marriage of the big city and the countryside. The Thamesmead Community Wellbeing Initiative is a health campaign focussing on the town, promoting physical activities via walking or in a group setting. 

To encourage the residents of the area to enjoy the miles of footpath the town had to offer, the TCWI has planned and mapped out seven signposted walking routes across the town. These routes around the town were chosen to minimise a pedestrians’ time spent walking alongside traffic, leading them through parks, along canals and around lakes, giving the walker more of a connection to nature despite being less than a half a mile away from the town at any given time.

For these routes, I designed a map depicting the local area, along with wayfinding elements such as signage & totems.

Here’s some photos of a brochure I made for these routes. Click the map below to open it as a PDF document.

Original Project

The project initially started out in my first year of university. The goal was create a campaign using a large stack of old bus timetables I had gathered. Each poster magnifies a specific listed departure and attaches a story to it, illustrating that every departure on that timetable carries a story to it.