Standalone Digital Cartography
Narrative & Books
Branding
Campaigns
Other Work
Links
Standalone Digital Cartography
Narrative & Books
Branding
Campaigns
Other Work
Links
The Journey Project
Personal Project
Creative Advertising
2026
Personal Project
Creative Advertising
2026
“Every Journey Matters”, right? The Journey Project seeks to celebrate every journey made across TfL’s network and the intentions behind them by allowing passengers to select a stop or station and add a story to it. Stops and stations start out grey, and are lit up in the TfL mode’s colour as stories are attatched. As more stops are coloured in, more stops have stories and meaning attatched to them, visualising travel across the city.
Timetables at bus stops depict dozens of departures that are made every day, each of which carry dozens of people making their own journeys.
As part of the campaign, on bus stop timetable cases with a spare timetable slot, a timetable already in situ is duplicated and covered with a translucent poster, with a cutout highlighting a specific set of departures on the timetable. Because of the formatting of London's timetable panels, the two examples shown can be used on any timetable across the network.
As part of the campaign, on bus stop timetable cases with a spare timetable slot, a timetable already in situ is duplicated and covered with a translucent poster, with a cutout highlighting a specific set of departures on the timetable. Because of the formatting of London's timetable panels, the two examples shown can be used on any timetable across the network.