Standalone Digital Cartography
Narrative & Books
Campaigns & Branding
Other Work
Links
Standalone Digital Cartography
Narrative & Books
Campaigns & Branding
Other Work
Links
Pimp My Ride
Book Design, Cover Design, Typesetting, Writing, Research and Digital Cartography
2025-26
Book Design, Cover Design, Typesetting, Writing, Research and Digital Cartography
2025-26
After seeing success with my dissertation in my final year of university, I decided to extend it and turn it into a book.
"Pimp My Ride: How Good Design Influences Public Transport Usage" looks at the various ways in which design can answer the demands that people have of a transit service and encourage usage of these services instead of car travel. I looked at positive factors such as effective marketing of things like high service frequencies and low fares, useful cartography, attractive branding, a comfortable environment on board, stuff like that. The book looks at the branding of Overground Network (2003-2006) and the London Overground (2007-present) as major case studies.
I designed the cover for the book, wrote all 15 thousand or so of the words, designed the content of the book itself, and even created a number of illustrations within the book instead of just using screenshots of webpages I was talking about (for example) in order to give the text more room to breathe.
If you’d like to read the whole book, send me an Email and I’ll send you a PDF!
"Pimp My Ride: How Good Design Influences Public Transport Usage" looks at the various ways in which design can answer the demands that people have of a transit service and encourage usage of these services instead of car travel. I looked at positive factors such as effective marketing of things like high service frequencies and low fares, useful cartography, attractive branding, a comfortable environment on board, stuff like that. The book looks at the branding of Overground Network (2003-2006) and the London Overground (2007-present) as major case studies.
I designed the cover for the book, wrote all 15 thousand or so of the words, designed the content of the book itself, and even created a number of illustrations within the book instead of just using screenshots of webpages I was talking about (for example) in order to give the text more room to breathe.
If you’d like to read the whole book, send me an Email and I’ll send you a PDF!
In keeping with the theme of design and transport working together, I stitched some moquette fabric into a jacket for a copy of the book. The fabric is commonly used on buses operated by Stagecoach in the United Kingdom, but fleet movement and the sheer scale of Stagecoach’s operations in the UK means that the fabric is recognisable to much of the general public, screaming the word “bus” at people.
It stands out on a shelf from other books and the pattern’s recognisable to people, drawing attention. I’ve displayed the covered version of the book at a number of exhibitions!
It stands out on a shelf from other books and the pattern’s recognisable to people, drawing attention. I’ve displayed the covered version of the book at a number of exhibitions!