LEGO LunchLabs
Branding, FMCG Packaging Design
2026

A response to a brief asking us to “aisle-hop” an existing brand or intellectual property.


The Problem?
Lunch has become dull. Go to Tesco, get a dull sandwich, some crisps, a drink. Eat it. Every day. It’s dull and monotonous.


The Solution.
LEGO LunchLabs is a brand of meal kits containing ingredients cut into LEGO brick shapes that can be used to build things, encouraging people to play with their food before they eat it.